While pinning its hopes on them, the wine industry wasn’t properly targeting the millennial market. “They were putting out labels with kangaroos, birds and penguins,” says Struwe. In fact in 2006 it seems everyone was targeting millennials with ‘Critter Wines.’ “They were not taking these younger consumers seriously, says Struwe. And, no wine company was telling them why they should try their wine.”
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Three Reasons to Divorce Your Wine Guy
Occasionally I will venture into one of the local wine shops or an upscale market wine department to supplement my “cellar.” I’ve yet to find a wine guy I can trust. And I’m probably not alone. Here are the top three reasons to divorce your wine guy.
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Food for Thought: Recipe for Success
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Ooh La La! It’s Rue La La
We found a great place to find lower prices on fab wines. Today they are selling La Sirena, from Heidi Peterson Barrett, the “First Lady of Wine.” Barrett is a truly gifted winemaker whose wines have earned 100 points from Robert Parker, Jr., and whose 6-liter bottle of 1992 Screaming Eagle set a world record for the highest price ever paid for a single bottle of wine at the 2000 Napa Valley Wine Auction, selling for $500,000.
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Another Wine Byte 17: But Those Grapes Look Ripe!
Every though grapes might look ripe and ready to pick, the changing of green to purple is simply the beginning of the ripening process.
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